Which are you?

A Reactive CEO

• Sells to whomever the salesperson runs into at whatever networking event
  they go to
• Waits for the phone to ring
• Works twice as hard because there is no focus

A Proactive CEO

• Identifies a detailed list of prospects
• Develops a marketing initiative to increase the likelihood that prospects have a favorable impression of the company and/or reach out to the company
• Spends more time on higher probability activities
• Enjoys higher sales at higher margins

Moving from reactive to proactive is less about having a budget and more about taking the time to craft a plan and sticking with it.