It is a proven fact that most people feel much stronger about losing something than gaining something. Unfortunately, this often leads to mistakes in business, primarily because of the perception of what might be lost. Over the years, predominately by watching great CEOs in action, I have a better handle on understanding real risks vs. […]
Why I Prep for Meetings
Let me start by stating that I prepare for about 90 percent of the meetings I have. (The other 10 percent are times when someone is selling me or asking me for something and I even prepare for some of those.) Going back to my childhood, I have always been a prepared kind of guy, […]
What to Do Before You Spend a Dime on Marketing
(The following might seem like very obvious advice to some; however, I see it put into practice at so few businesses.) Before spending a dime or a minute on marketing, you must define your target market. The more you can define it, the more your marketing (and sales efforts) will be successful. We’re talking quicker […]
16 Reasons to Hug a Business Owner Today
Because they create jobs out of thin air (albeit with blood, sweat, and tears) Because most politicians talk about the importance of supporting small businesses while campaigning, only to screw them once in office Because federal, state, and local laws make it almost impossible to do business Because they keep going when they are asked, “Why are […]