There is a lot of mention of “Big Data” in the media. Big Data refers to the data that companies have on their customers. Big, enterprise size companies have all sorts of stuff in various company databases- some good and some crap (think file boxes stacked up in the old days). There is no question […]
Strategy
Grow and Die with FUD
FUD stands for Fear, Uncertainty and Doubt. FUD can grow your business and FUD can kill your business. Grow If you can uncover a customer’s fear and then explain how your product or service alleviates that fear, you will make a sale. If a customer is uncertain about something, you can educate them with content […]
Easy or Hard?
Is doing business with your business easy or hard? People buy more from companies that make it easier to do business. This is more prevalent now than ever because of how the game has changed. You can purchase something from Amazon in 1 click. Not sure what size shoe will fit? Zappos (owned by amazon) […]