In the past few years, a few companies have asked me to advise them because they were stuck (I work with a few companies each year). In general these companies were really good companies with healthy income statements, but they weren’t growing as fast as they wanted. When I asked one CEO his close rate […]
Sales and Marketing
Build Your Own Platform (not Facebook’s)
In a terrific article titled Why Your Websites And Email Newsletters Will Always Beat Facebook Pages, Ewan Spence argues that in 2015, companies should “take back control of the conversation.” I couldn’t agree more. Yes, social media provides an excellent opportunity to promote your brand and messages, but it is critical for brands to build their own media platform. […]
2 Ways to Get Started with Content Marketing
Recently I was quoted stating that all companies are media companies. Yes, “all” includes small businesses (at least those with websites). With content marketing, companies of all sizes have many ways to engage customers and prospects including your website and social media. For clarity’s sake, when you engage people you: build trust, and the more trust […]
The 5 Rules of Discounting (Never to Be Broken)
While few care to admit it, just about every company has done some form of discounting. How do you do discounts, without getting the reputation of being a “discounter” (and also protect your margins)? Here are the rules: Avoid discounting at all costs. What this means in the real world is never offer a price […]