Recently I was quoted stating that all companies are media companies. Yes, “all” includes small businesses (at least those with websites). With content marketing, companies of all sizes have many ways to engage customers and prospects including your website and social media. For clarity’s sake, when you engage people you: build trust, and the more trust […]
Content Marketing
Grow and Die with FUD
FUD stands for Fear, Uncertainty and Doubt. FUD can grow your business and FUD can kill your business. Grow If you can uncover a customer’s fear and then explain how your product or service alleviates that fear, you will make a sale. If a customer is uncertain about something, you can educate them with content […]