Recently I was a guest on Jim Blasingame’s radio show where I had the opportunity to talk about how I reinvented RSL Media to a content marketing firm after selling The New York Enterprise Report. In addition, I share ideas on how small businessses can beat the competition with content marketing. Listen to the interview […]
Content Marketing
How Strategic Is Your Content Marketing Program – 4 Questions to Ask
My company, RSL Media, has launched a new business development initiative. As part of that process, we are reviewing the content marketing initiatives of 100+ target companies (our target is enterprise companies targeting small and midsize businesses). I have been a little surprised by some companies’ content marketing programs. Sure there is some content, but I […]
Build Your Own Platform (not Facebook’s)
In a terrific article titled Why Your Websites And Email Newsletters Will Always Beat Facebook Pages, Ewan Spence argues that in 2015, companies should “take back control of the conversation.” I couldn’t agree more. Yes, social media provides an excellent opportunity to promote your brand and messages, but it is critical for brands to build their own media platform. […]
RSLMedia.com Launched
I am excited to announce the launch of RSLMedia.com. RSL Media provides content marketing solutions to enterprise companies targeting small and mid-size businesses (SMB). As a division of The New York Enterprise Report, we began assisting our clients with their content marketing needs several years ago. After all, we thought, “Who provides better content for […]