Recently I was quoted stating that all companies are media companies. Yes, “all” includes small businesses (at least those with websites). With content marketing, companies of all sizes have many ways to engage customers and prospects including your website and social media. For clarity’s sake, when you engage people you: build trust, and the more trust […]
Who Are You Attracting and Retaining?
People ultimately work where they belong. Top performers like working with other top performers. Hungry people work with other hungry people. Lazy people work where their style will be tolerated. People who love to write reports and make presentations, but can’t make a decision, end up at slow-moving companies. All of these situations are natural result […]
The 5 Rules of Discounting (Never to Be Broken)
While few care to admit it, just about every company has done some form of discounting. How do you do discounts, without getting the reputation of being a “discounter” (and also protect your margins)? Here are the rules: Avoid discounting at all costs. What this means in the real world is never offer a price […]
Two Ways to Charge More
Some people pay more for the exact same product or service than others do. There are many reasons for this. Sometimes you pay more for convenience (a case of beer is much cheaper at Costco than at a bodega). Other times you pay more because the service is better. In these cases, the buyer is […]