My company, RSL Media, has launched a new business development initiative. As part of that process, we are reviewing the content marketing initiatives of 100+ target companies (our target is enterprise companies targeting small and midsize businesses). I have been a little surprised by some companies’ content marketing programs. Sure there is some content, but I […]
Archives for February 2015
Don’t Lose Another “A” Player
A few months ago, I wrote that “bigger is better.” For companies to get bigger, there has to be a strategy and a commitment to grow—which is not for everyone. Some business owners aren’t ready to make the changes necessary to grow and others may not want to take on any (perceived) risks associated with growth. But if you […]