In a terrific article titled Why Your Websites And Email Newsletters Will Always Beat Facebook Pages, Ewan Spence argues that in 2015, companies should “take back control of the conversation.” I couldn’t agree more. Yes, social media provides an excellent opportunity to promote your brand and messages, but it is critical for brands to build their own media platform. […]
Archives for January 2015
RSLMedia.com Launched
I am excited to announce the launch of RSLMedia.com. RSL Media provides content marketing solutions to enterprise companies targeting small and mid-size businesses (SMB). As a division of The New York Enterprise Report, we began assisting our clients with their content marketing needs several years ago. After all, we thought, “Who provides better content for […]
Two Great Examples of CEOs Navigating Change
Mike Bloomberg recently penned an article lauding the leadership of some CEOs (yup, you guessed it right—it appeared in Bloomberg Businessweek). He cited four CEOs and I found two of them worthy of discussion: Reed Hastings of Netflix did one of the hardest things for a CEO to do. And what he did was doubly rare: […]